🏡 Transforming Vacant Houses into Irresistible Offers ✨

78% of expired listings are VACANT (NAR). But most listed houses are occupied while selling! Imagine if, instead of expiring or taking deep price adjustments, those houses started a bidding war, selling for thousands more and months earlier — eliminating stress and ongoing seller carrying costs?

Staged houses sell up to 90% faster (RESA) when staged from day one on the market, and for up to 6-20% more than homes left vacant (NAR).

People Don't Buy Houses, They Buy Homes. You know when a buyer goes into a house and they say it just "feels like home"? It is warm, inviting and they can easily make an emotional connection with it, seeing themselves living there.

How often do you hear of an empty house described as warm and inviting? You're more likely to hear: sterile, cold, uninviting and flawed.

In fact, the number one reason a buyer purchases a house is because it "feels like home!" Since buyers connect to a place that feels like home, by making all your listings "feel like home," they are going to resonate with more buyers, resulting in faster sales and the highest price possible.

When A Room Is Vacant, Buyers Focus On the Negative Details. It's so much easier to notice the odd things, or a crack in the wall, or the chip in the tile, when there is nothing else to look at. This house sat empty for months before we were called in to stage the living, dining and kitchen — going under contract shortly after we staged it.

How can we best capitalize on the positive aspects of a home, while de-emphasizing the negative aspects so that it will make a stronger emotional connection with buyers?

Many people think vacant staging "costs" a fortune — or that it's "only" for high-end homes. This could not be further from the truth! I have staged many vacant houses ranging from low- to mid- to high-price points, always with OUTSTANDING results, and always making more of an impact on buyers and on the NET profit.

The NET PROFIT is going to be higher due to more interested eyes on the property and more feet in the door. Consider the monthly carrying costs as well — most sellers with a vacant house are paying for two mortgages, utilities, taxes, and insurance. Every additional month on the market is probably adding at least $2,000+ to the seller's loss column.

Just reducing their time on the market by one month will most likely cover the staging investment. Considering that staged houses sell up to 90% faster (RESA) and for up to 6-20% more than homes left vacant (NAR), how can you NOT recommend staging to your vacant home sellers? 💙