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Staging Misconception #2 (Part 2): "Why would I spend money on my house? I'm selling it!"

Updated: Jul 4, 2020

So, I hear you (or maybe that’s your reluctant spouse...), “Why put any money into a house we are selling? Just sell it like it is.”

By now, you know the importance of investing $$ in your home, your LARGEST asset, by using a professional stager to help you prepare to show your house at its best to improve the “buyer-love.” Investing in your house and making MAX-MONEY is SO important that we need to give this topic one more post!

Why?? First of all, if you sell it like it is, you are literally losing THOUSANDS of dollars. It will take longer to sell because buyers are not attracted to the photos, and it just doesn’t make them feel good. Buyers buy on emotion! They gotta feel good in your house! Longer to sell = more mortgage payments, taxes, utilities, maintenance, frustration and hassles.

Secondly, if you don’t find those potential buyers, you WILL be taking a price-reduction. A price reduction is pure profit you are losing.

Thirdly, a price-reduction still doesn’t equate to move-in ready, further reducing the buyer-pool and extending your time on the market.

Stay with me while I delve into “The Why” with some Very Exciting and Relevant Statistics here. J

A National Association of Realtors’ (NAR) recent study determined that for every $100 invested in staging, the seller can expect to make $400 back upon the sale of the house. In other studies, Home Staging Resources found in 2019 that a 1% investment of the value of the home would result in an average of a 10% return in the price of the home.

What do these statistics look like in real life? Never fear, I have some examples!

· A 6-10% increase on a $200,000 home is $12,000 to $20,000 more that you could ask for and

probably get, compared to other homes like yours that were not staged.

· A 6-10% increase of a $250,000 home is $15,000 to $25,000 more!

· A 6-10% increase of a $300,000 home is $18,000 to $30,000 more for you! You get the idea.

Staging investments can be under $200 for walk-through advice on an occupied home, or up to a few thousand if you have many updates or furniture rentals etc. However, that investment will come back to you proportionate to what you put into it.

And as a last word on money: Working with a stager before you sell your house ALWAYS costs less than the first price reduction; price reductions cut into your profits by 100%. The house that presents itself best will sell before others that are like it.

Invest a relatively small amount in professionally staging your home to sell faster and for more money.

#Homestager #mercercountypa @grovecityrealty #Hometransformationsstaging #homestagingresources #GCChamberpa #thepreferredrealty #beforeandafter @ryanbibzagroup @yourpittsburghhome @jenreillyrealtor @hazy_construction

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