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Leverage Smell to Sell: Using Scent to Sell Your Home

Updated: Oct 6, 2020

Selling a home is an experience unlike selling almost anything else. When buying a home, you have to find the one that speaks directly to you, as it’s a massive investment to be making. If the pictures and the details are good enough to make you want to visit, you might already love the place, but people fall in love with the idea of living somewhere more than the house itself.

On the other hand, if you’re selling a home, you have to consider this idea from the opposite perspective. People want to be able to picture themselves living a quaint, picturesque existence in the space you have available. You might have asked, what should your house smell like when selling? Experiencing a home engages all five senses, and scent is the one most often overlooked in the home buying process.

How can scent help you sell your home? Take a look at our list of tips below!

Clean first: Before you can start creating a distinct scent for your home, it’s best to make sure that there’s no negative smells in your home. While you might be tempted to clean just before a buyer arrives, you also want to make sure you’re not overdoing it with cleaning products. Bleach and disinfectants tend to be overpowering, so make sure to clean in advance.

Check for pet hair: In addition to smell and residual hair sticking to clothes, there’s also the potential issue of allergies, which may leave a bad impression on potential buyers. A quick tip to remove hair from upholstered furniture is to simply dampen a rubber glove and wipe the furniture, rinsing the glove as necessary.

Stick to one scent: While fond memories of a carnival may conjure the smell of cotton candy, funnel cakes, and popcorn, it’s best to keep your home to one scent while interacting with potential buyers. While scents like lemon, cinnamon, and vanilla are all great on their own, mixing scents can have a negative effect on your potential home sales. Overpowering scents are overwhelming to buyers and may be off-putting. Whichever you use, stick to mild amounts of scents.

Consider alternative methods for creating scents in your home: While air fresheners are an easy go to way to freshen your homes, scented candles, simmering pots, and diffusers are also quick options that can give your home a pleasant smell.

Know what smell matches your home: If your home has a bright and open concept, a lighter, fresher scent would be best. We recommend using citrus, vanilla or jasmine for this effect. If your space is a bit darker and cozier, we’d recommend cinnamon, pine or cedar.

Follow these tips, and you’ll be that much closer to making the big sale! Knowing what scents best sell a home might be the difference between making the sale and waiting for another buyer. Do you have any other favorite scents for your home? What’s your favorite way to fix the scent of your home?

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